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PfotenCard is a digital management solution for dog schools. With our white-label app you manage credit and top-ups, customers and appointments – and build long-term loyalty with a level system.

PfotenCard is ideal for dog schools of any size – from solo trainers to large organisations and associations. Our different plans adapt to your needs.

No! PfotenCard is designed so that you don't need any programming skills. Setup is intuitive and we support you every step of the way.

White-label means that the app appears entirely in your branding. Your logo, your colours, your subdomain – to your customers it looks like your own app.

The level system is a gamification feature in which dogs collect points and move up levels by taking part in courses. From "Puppy" to "Dog licence" – it motivates customers and strengthens loyalty. You can set up your own level systems, stages, colours and badges under “Settings → Level system”.

Yes! Under “Settings → Credit” you define bonus rules, e.g. "Top up €50 and get a €5 bonus". The system handles this automatically and cleanly separates real revenue from bonus credit so that your accounting stays correct.

PfotenCard has a modular structure (e.g. appointments, homework, news, chat, certificates). In “Settings → App modules” you switch individual modules on or off for your app. Only active modules are shown to your customers.

Yes. Under “Settings → Staff permissions” you assign roles such as admin or staff member and control in detail who may see and edit which areas – for example to protect sensitive revenue figures.

Enter your details under “Settings → Address & legal notice” and “Legal texts”. You can have pre-written PfotenCard templates filled in automatically, enter your own text or link a PDF. Every version is saved in the version history; after a change, your customers agree to the new version.

Yes, customers can upload and manage important documents such as vaccination records, proof of insurance or health certificates directly in the app.

Yes. You create private sessions in seconds – directly for a specific customer or as open slots that customers book themselves. For each type (e.g. initial consultation or private lesson) you decide whether all customers, only new customers or only visitors to your website can see them. Via the website widget, prospective customers can, if you wish, book free appointments with just their name and email.

A flex course is a course with an appointment quota: you create the course dates and assign your customers a quota. Within this quota they book or cancel individual dates themselves. Billing is per date – not when the quota is assigned.

Yes. With the subscription model you create subscription plans with their own terms and prices. Customers take out the subscription online in the app, or you assign it manually. Dogs with an active subscription attend all appointments of their level without individual charges; credit and subscriptions can be used side by side.

Yes. In the online shop you sell products, accessories and vouchers directly in the app – with discount codes, shipping or collection and card payment via Stripe.

Yes. With the course platform you create video courses with modules, lessons and downloads and sell them via your dog school's own course page. Payment is made by card or SEPA directly to you, and the invoice is created automatically. You can design offers with promo codes, discount campaigns and course bundles, and existing customers can have courses unlocked automatically if you wish.

Your customers receive a personal invitation link, code and QR code in the app. If someone new signs up through it and meets the condition you have set, both are rewarded automatically – with credit, a free appointment, a discount or a gift. A holding period, annual limit and budget protect against misuse.

Yes. You design newsletters from templates and building blocks, send yourself a test email and send them immediately or at a scheduled time. Only people who have given their consent can receive them; the unsubscribe link and legal notice are included automatically.

A page with all the important links of your dog school for your Instagram, TikTok or Facebook profile – for example to appointment booking, the app, your online courses and newsletter sign-up.

Yes. With the email sender module, appointment confirmations, reminders and newsletters come from your domain, for example termine@deine-hundeschule.de. The required DNS records are shown to you and checked individually.

Yes. The Free plan is free of charge forever and requires no payment details – for up to 25 active customers and one login, including the customer app, calendar, credit and online top-up. New dog schools can also test all Pro features for 14 days. While the beta phase is running, we grant access on request.

Your customers don't pay any surcharge. From every online payment (card or SEPA), your plan's commission (Free 2%, Solo 1.5%, Team 1%, Pro 0.5%) and the Stripe fee are deducted without any mark-up, e.g. 1.5% + €0.25 for EU cards or €0.35 for SEPA direct debit. Cash payments and bookings paid from credit are free of charge.

Yes. With monthly payment, you can cancel at any time with effect from the end of the current billing month (counted from the booking date); with annual payment (2 months free), with effect from the end of the billing year. Afterwards, your dog school automatically continues free of charge on the Free plan – your data is retained.

No. You pay the plan price (Free: €0) and, for online payments, the commission according to your plan plus the Stripe fee. No setup fees, no costs per customer. If your customer limit is exceeded, we warn you in advance and you have a 14-day grace period.

After the 14-day Pro trial, your dog school automatically continues free of charge on the Free plan – no cancellation needed and no costs. Features from higher plans are paused, but the related data remains saved. If you book Solo, Team or Pro later, everything is back immediately.

PfotenCard works on all modern smartphones (iOS and Android) and on desktop computers via the web browser.

We encrypt data transmission and rely on GDPR-compliant hosting in the EU. The hosting providers (Vercel, Supabase) have US parent companies; transfers to the USA are safeguarded by standard contractual clauses or the EU-US Data Privacy Framework (details in the privacy policy). Data is only passed on to carefully selected processors for the performance of the contract, for example for hosting, payment processing, sending emails, address search, the optional Google sign-in and error monitoring. The complete list can be found in the data processing agreement. Data is not passed on for advertising purposes.

Yes. Under “Settings → Sign-in & security” you activate two-factor authentication with an authenticator app such as Google Authenticator, Microsoft Authenticator or 1Password. Any access to your account by PfotenCard support is logged, and you can view the log at any time.

Yes, you can export all your data at any time as a ZIP archive with JSON and CSV files – ideal for your accounting or when switching providers.

Free: help centre and community answers. Solo and Team: email support. Pro: priority support.

Yes! All pages come with explanations, and we also offer personal onboarding sessions on request.

We usually reply within 24 hours. Priority support customers receive answers within 4 hours.