Consent before sending
Promotional emails only go to people who have agreed. The unsubscribe link and legal notice are in every email and can't be removed.
Marketing
Win new customers without an ad agency
Most dog schools grow through referrals and word of mouth. PfotenCard turns this into a system: happy customers invite friends, prospects find you via Instagram and your website, and anyone who has been once hears from you regularly.
- Customers refer customers – rewarded automatically
- Newsletter only with consent, legally compliant
- Link page for Instagram, TikTok and co.
- Emails from your own domain
The tools at a glance
Referral programme
Customers refer customers – with invitation link, code and QR code. Rewards for both sides are credited automatically, with holding period, limit and budget.
Newsletter
Choose templates, put texts together from building blocks, send a test email to yourself and send immediately or scheduled. Only to recipients who have consented.
Link page for social media
All important links on one page for your Instagram or TikTok profile – with newsletter sign-up and a preview of how it looks on a phone.
Emails from your address
Confirmations, reminders and newsletters come from your own domain instead of a software address. That looks more professional and ends up in spam less often.
Google reviews
After a level-up or at the end of a course, PfotenCard asks how satisfied customers are and shows the link to your Google profile. Critical feedback reaches you directly.
Initial consultation via your website
Free private sessions as a widget on your website. New prospects book an initial consultation without calling first.
Automated messages
Welcome, credit running low, subscription ending, not seen for a while, dog's birthday: messages that go out by themselves at the right time.
Listing in the dog school directory
Your profile in the public directory on pfotencard.de – searchable by town and postcode, with a direct route into your app.
Online courses with promo codes
Video courses as a way in for new customers – with a promo link, a time-limited discount campaign or free as an introduction.
How an Instagram visit becomes a regular customer
Each tool takes care of one step – you don't have to connect them by hand.
Getting found
Via your link page in your social media profile, your profile in the dog school directory or a referral link from existing customers.
First contact
Book an initial consultation via the website widget, sign up for the newsletter or start a free online course.
Becoming a customer
Sign-up in your app, digital registration form and first booking. If the person came via a referral, the reward is noted automatically.
Staying and recommending
Training reports, levels and automatic messages keep you in touch. After a level-up comes the request for a Google review, and after a good review, a pointer to the referral programme.
Data protection and legal compliance built in
Marketing in Germany has rules. The most important ones are built in.
Fair terms of participation
The template for the referral programme covers review, reclaiming and changes – without invalid clauses.
Legal notice on every page
The link page and newsletter link to your legal notice automatically. The link page can't be published without a complete legal notice.
The marketing modules can be switched on as needed. What's included in which plan is on the pricing page. Legal responsibility for content and rewards remains with your dog school.
Frequently asked questions about marketing
- How does the referral programme work?
- Every customer gets their own invitation link, code and QR code in the app. If someone new signs up through it and meets the condition you set – for example the first top-up or the first attendance – both sides automatically receive their reward: credit, a free appointment, a discount on an appointment or a gift.
- How do I protect myself against referral abuse?
- You can set a holding period before a reward is issued, an annual limit per person and an overall budget. Referrals with the same address are submitted for review. There's a template for the terms of participation that you can adopt and adapt.
- Am I allowed to send my customers a newsletter?
- Yes, if they have consented. PfotenCard only sends newsletters to people who have given consent; signing up via the link page or your sign-up form works with a confirmation email. Every email automatically contains an unsubscribe link and the link to your legal notice.
- What is a link page?
- A lean page with all your dog school's important links – book appointments, app, online courses, website, newsletter sign-up. You add its address as the profile link on Instagram, TikTok, Facebook or WhatsApp Business. You apply your logo and colours with one click.
- Can emails come from my own address?
- Yes. With the email sender module, PfotenCard sends appointment confirmations, reminders and newsletters from your domain, for example appointments@your-dog-school.com. The required DNS records are shown to you and checked one by one. Replies land in your own inbox.
- Can prospects book an initial consultation directly via my website?
- Yes. Free private sessions such as initial consultations or trial sessions can be embedded in your website as a widget. If you wish, prospects can book free appointments with just their name and email and confirm via a link; no app account is needed. Paid appointments always go through the app.
Turn happy customers into new customers
Start for free and set up a referral programme, newsletter and link page in just a few minutes.