Everything your dog school needs. And more.
Others digitalise a dog school's administration. PfotenCard digitalises the training – with training reports, progress and an app your customers like to open. CRM, accounting and appointment planning are of course included too – and with online courses and marketing tools, your dog school grows beyond the training ground.
Administration that's fun instead of a time sink.
Keep track of all customers, dogs and appointments at all times without getting lost in paperwork.
Customer & dog records
Record breed, vaccination status, training notes and history clearly for each dog. All the important information for every dog, right at hand.
Smart calendar
Manage courses and private sessions, avoid double bookings and keep track of trainer availability.
Appointment booking
Let customers book themselves – around the clock in the app or via the widget on your website. Fully booked courses fill up via the waiting list.
Private sessions
Create an initial consultation or private lesson in seconds – directly for one customer or as free slots for self-booking. For each type, you decide whether everyone, only new customers or only website visitors see them.
Flex courses & ongoing series
Courses with a session quota where customers choose their own dates, and series that extend automatically week by week. You record attendance via QR check-in.
The perfect first impression.
Capture all important history data, health information and legal documents fully automatically before the first training session. No more paperwork on site.
Digital signature
Digital signature with timestamp and proof.
Health questionnaire
Structured health questionnaire.
Vaccination records per dog
With a reminder before expiry and optional booking block.
Documents with validity
Automatic re-signing and reminders for outstanding signatures.
Payments as agile as your dogs.
Automate your billing and offer your customers modern, digital payment options.
Digital credit
Manage credit digitally. Courses are deducted directly from the topped-up credit.
Online payments
Integrate Stripe for smooth credit card, PayPal or SEPA payments right when booking.
Automated invoices
Create GDPR- and tax-compliant PDF invoices at the touch of a button.
Subscription model
Dog subscriptions with your own plans and terms – taken out online in the app or assigned by you. All appointments of the current level are included.
Online shop
Sell products, vouchers and accessories directly in the app – with discount codes, shipping or collection and an invoice.
Recreated flow with sample values
Better training results and motivated customers.
After every session, your customers see what was practised and how it's going – and so they keep at it between sessions too.
Training report after every session
One tap for the mood, a sentence, photos or a short video if you like, and the next homework straight away. For the whole group on one page, with text snippets.
Exercise progress with history
Rate exercises such as “recall” from 1 to 5. Owners see their dog's progress line, and you get a notification if an exercise has stalled for several sessions.
Training homework
Provide videos or PDFs as homework after the session – or attach them directly to the training report.
Level system
Motivate with levels such as Puppy, Junior or Master. Visible progress keeps customers loyal.
Certificate builder
Automatically generate beautiful certificates on course completion.
A premium experience for your customers.
PfotenCard is there for your customers too. As a web app (PWA), it opens directly in the browser – without a cumbersome app store download.
- View their own balance / credit at any time
- View training reports with photos and their own dog's progress
- Access homework and training plans
- Check in at the training ground via QR code
- Direct chat with trainers
- Take out a subscription, shop and open online courses
- Invite friends and be rewarded for it
- Easy installation as an app on the home screen
Professional communication – privacy-friendly.
Do without insecure WhatsApp groups. Communicate with your customers directly via the app.
In-app messenger
Secure chats between trainers and customers directly in the app.
Push notifications
Inform customers in a flash about cancelled courses, weather changes or new appointments.
News feed
Share news, tips and announcements with all your customers.
Emails from your address
If you wish, appointment confirmations and reminders come from your own domain – replies land directly in your inbox.
Your knowledge as a video course – sold around the clock.
With the course platform, you turn your training content into online courses. Course page, video hosting, checkout and invoicing are included – you don't need any additional software.
Your own course page
Courses with modules, video lessons and downloads on one page in your branding. Payment is by card or SEPA directly to you, and the invoice is created automatically.
Access for existing customers
Unlock courses automatically – by level, course attended, subscription or VIP status. If you wish, lessons open step by step.
Promo codes, discounts and bundles
Promo links with a code, discount campaigns with crossed-out prices and course bundles at a bundle price. You can also list public courses in the course marketplace.
Connected with training
Attach a course to a homework assignment or an appointment – free for your customers via the link, if you wish.
Recreated elements with sample values
Win new customers – and keep them.
Happy customers invite friends, prospects find you via Instagram and your website, and anyone who has been once hears from you regularly.
Referral programme
Customers refer customers with their own link, code or QR code. Credit, a free appointment, a discount or a gift is credited automatically – with holding period, limit and budget.
Newsletter
Design from templates and building blocks, send a test email to yourself, send immediately or scheduled. Only to recipients who have consented, unsubscribe link included.
Link page
Your page for Instagram, TikTok and co.: all important links as buttons, with newsletter sign-up and in your colours.
Your own email sender
Confirmations, reminders and newsletters come from your domain, e.g. appointments@your-dog-school.com. The DNS records are checked one by one.
Initial consultation via website
Free private sessions as a widget on your website. If you wish, prospects book a free initial consultation with just their name and email.
Directory listing
Your profile in the public dog school directory – searchable by town and postcode, with a direct route into your app.
Numbers that tell you what's working.
See at a glance how revenue, bookings and your customer base are developing – clearly presented, no spreadsheet needed.
Revenue compared
How is your revenue developing compared with the previous year – and which offerings contribute most?
Occupancy
Which courses are in demand, which times work best and where are places left free?
Customers at a glance
New customers, subscription customers and who hasn't been for a while – so you can follow up in good time.
Team
How many appointments and participants each trainer looks after. Only team members with permission see revenue.
Sample data for illustration
Plus occupancy per service and the most popular times by weekday and time of day:
The paperwork nobody else takes on – reliably done.
Optional modules for everything that comes up besides training – only visible when you need them.
Hours & fees
Appointments led become suggested hours, and your trainers' pay calculates itself. Month-end closing and CSV included.
E-invoice (ZUGFeRD)Beta
Invoices as PDF with embedded data to EN 16931 – ready for mandatory B2B e-invoicing.
Small business traffic light
Keeps an eye on the revenue thresholds under § 19 UStG and warns you in good time before it gets expensive.
Journeys
Record kilometres with their purpose, saved routes fill themselves in – as a PDF for your tax adviser.
Business certificates
Permit under § 11 TierSchG, expertise, liability insurance and first aid – with a reminder before expiry.
Process documentation
A GoBD template based on your account data that you only need to complete.
Google reviews
After a level-up or at the end of a course, PfotenCard asks about satisfaction and shows the link to your Google profile.
Automated messages
Welcome, credit running low, subscription ending, not seen for a while, dog's birthday, shopping basket – with test run and consent.
Accounting & DATEV
DATEV export (SKR03) and sync with lexoffice or sevDesk – top-ups, subscriptions, shop and course sales booked cleanly.
Legal texts with version history
Terms and conditions, privacy policy and withdrawal policy from templates or your own text. Every version remains traceable, and after changes your customers agree again.
Two-factor sign-in & permissions
Protect your account with a code from an authenticator app and decide which staff member may see what. You can see support access in the log.
API & Webhooks
Open REST API and signed webhooks for Zapier, Make or your own tools.
Which modules are included in which plan is on the pricing page.
Modern technology, without hurdles.
Made for straightforward everyday life on the training ground.
No download needed
Your customers tap a link and they're in. Anyone who wants can add the app to their home screen with one tap – no app store, no Apple or Google account.
Runs on any device
Whether at reception (PC/Mac), on the training ground (tablet) or at the customer's home (smartphone).
No extra hardware
You don't need expensive scanners or card terminals. Your smartphone's camera is all you need.
Ready for the next level of your dog school?
Start with PfotenCard today and focus again on what really matters: training with the dogs.
