Revenue without extra hours on the training ground
Once recorded, a course sells even while you're on the training ground or on holiday.
Online courses
Sell your knowledge as a video course
Puppy basics, loose-lead walking, recall training: what you explain on the training ground every week becomes an online course that dog owners can watch and buy around the clock. Course page, video hosting, checkout and invoicing are included in PfotenCard.
- Your own course page in your dog school's branding
- Payment by card or SEPA directly to you
- Automatically unlocked for your existing customers
- Promo codes, discounts and course bundles
What the course platform covers
Courses with modules and lessons
Videos, texts and downloads in clearly organised modules. You can release individual lessons as a free preview.
Your own course page
All your dog school's courses on one page in your branding – with course description, preview, price and checkout.
Unlock lessons on a schedule
If you wish, lessons open step by step, for example one per week. Participants are notified when something new is available.
Access for existing customers
Unlock courses automatically – by level, course attended, subscription or VIP status. Or free for all your dog school's customers.
Promo codes, discounts, bundles
Promo links with a code, time-limited discount campaigns with crossed-out prices and bundles of several courses at a bundle price.
Getting found in the course marketplace
You can also list public courses in the “Discover” area. That way, dog owners who don't know your dog school yet can find your courses too.
As homework or for an appointment
Trainers attach a course to a homework assignment or an appointment. Customers open it directly from the app – free via the link, if you wish.
Invoicing and accounting included
Checkout with withdrawal policy for digital content, automatic invoice, one-click refunds and revenue going straight into accounting and the DATEV export.
Progress and revenue at a glance
Participants see their course progress and carry on where they left off. You see participants, sales and revenue in the Studio.
From video to course sold
Without an additional website, your own shop system or a third-party video platform.
Create a course
Set the title, description, cover image and price, then create modules and lessons and upload your videos.
Set access
Paid, free, only for customers who meet certain requirements, or via a promo link. The check before publishing shows whether everything is complete.
Share
Share the link to the course page in the app, in your newsletter, on your link page or on Instagram – optionally as a promo link with a discount.
Sell and support
Buyers pay online and start straight away. You see sales, participants and progress, and invoices are created automatically.
Why online courses work for dog schools
An online course doesn't replace training with a trainer – it complements it.
Better prepared for training
Anyone who has watched the basics on video beforehand comes to the session with prior knowledge. You have more time for the actual practice.
Reach beyond your region
Dog owners from other towns can buy your courses – and might come along to a seminar.
Online courses are an optional module. Which plan includes them is on the pricing page.
Frequently asked questions about online courses
- How do I sell online courses as a dog school?
- In the course Studio, you create a course with modules and lessons, upload your videos and worksheets and set a price. Once published, the course has its own page on your course site (akademie.pfotencard.de/your-dog-school). Payment is by card or SEPA via your Stripe account, and the money goes directly to you.
- Do I need my own website or video platform?
- No. Videos, course page, checkout, invoice and learning area are included in PfotenCard. Of course, you can still share the link to your course page on your website, on Instagram or in your newsletter.
- Can my existing customers get access to courses automatically?
- Yes. With access rules, you unlock a course for example for all dogs from a certain level, after attending a puppy course, for subscription customers or for VIP customers. Access is granted automatically as soon as the requirement is met.
- Can I offer discounts, promo codes or course bundles?
- Yes. Promo links and codes (for example SUMMER20) make a course cheaper or free, optionally with an expiry date, a limited number and only for your customers. Discount campaigns apply to all visitors and show the regular price crossed out. Several courses can be bundled into a package with its own package price.
- How do online courses and training on the ground fit together?
- Trainers can attach an online course directly to a homework assignment or an appointment – optionally so that it's unlocked for free via the link. Your customers then open the course with one tap from the app.
- What about the right of withdrawal, invoices and taxes?
- When buying, purchasers agree to your terms and conditions and the withdrawal policy for digital content, including consent to immediate start. Every order automatically gets an invoice with the appropriate tax rate, without VAT for small businesses. The revenue appears in your accounting and in the DATEV export. As the dog school, you remain legally responsible for course content and prices.
- What does selling online courses cost?
- Online courses are part of the higher plans or can be booked as an add-on. As with all online payments, each sale incurs your plan's commission and the Stripe fee without mark-up. The exact figures are on the pricing page.
Your first online course
Start for free, set up your dog school and publish your first video course as soon as you're ready.